Toy joy: 50 years of toys from the Sears Wish Book

Sears 1947

The Sears Christmas Book, fondly known as the Wish Book, got its start in 1933 and quickly became a holiday staple for many American families. Each year, children would pore over its pages, dog-earing corners in hopes that Santa might notice and decide to leave their favorite toys under the tree. Let’s take a look at a few toys of Christmas past that the kids of the time were dreaming about, from the 30s through the 80s.

1937

1937 Sears

1937 Sears

1940

1940 Sears

1940 Sears

1942

1942 Sears

1942 Sears

1944

1944 Sears

1944 Sears

1947

Sears 1947

Sears 1947

1952

1952 Sears

1952 Sears

1956

1956 Sears

1956 Sears

1964

1964 Sears

1964 Sears

1969

1969 Sears

1969_SearsChristmasCatalogPage0501

1975

1975 Sears

1975 Sears

1979

1979 Sears

1979 Sears

1983

1983 Sears

1983 Sears

1988

1988Sears

1988.Sears

 

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