Cowboys have been used to promote pretty much every product under the prairie sky. There is, however, one advertising cowboy that stands a ten gallon hat above the rest, the Marlboro Man. It may be 40 years since Phillip Morris decided to replace him with a new campaign based on the slogan “Welcome to Marlboro country”, but his legacy lives on. In recognition of this successful, if ultimately controversial, use of the cowboy, we’ve unearthed some astounding facts about this advertising icon.

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