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Toy joy: 50 years of toys from the Sears Wish Book

Sears 1947

The Sears Christmas Book, fondly known as the Wish Book, got its start in 1933 and quickly became a holiday staple for many American families. Each year, children would pore over its pages, dog-earing corners in hopes that Santa might notice and decide to leave their favorite toys under the tree. Let’s take a look at a few toys of Christmas past that the kids of the time were dreaming about, from the 30s through the 80s.

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