Toy joy: 50 years of toys from the Sears Wish Book

Sears 1947

The Sears Christmas Book, fondly known as the Wish Book, got its start in 1933 and quickly became a holiday staple for many American families. Each year, children would pore over its pages, dog-earing corners in hopes that Santa might notice and decide to leave their favorite toys under the tree. Let’s take a look at a few toys of Christmas past that the kids of the time were dreaming about, from the 30s through the 80s.

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1937

1937 Sears

1937 Sears

1940

1940 Sears

1940 Sears

1942

1942 Sears

1942 Sears

1944

1944 Sears

1944 Sears

1947

Sears 1947

Sears 1947

1952

1952 Sears

1952 Sears
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1956

1956 Sears

1956 Sears

1964

1964 Sears

1964 Sears

1969

1969 Sears

1969_SearsChristmasCatalogPage0501

1975

1975 Sears

1975 Sears

1979

1979 Sears

1979 Sears

1983

1983 Sears

1983 Sears

1988

1988Sears

1988.Sears

 

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