Toy joy: 50 years of toys from the Sears Wish Book

The Sears Christmas Book, fondly known as the Wish Book, got its start in 1933 and quickly became a holiday staple for many American families. Each year, children would pore over its pages, dog-earing corners in hopes that Santa might notice and decide to leave their favorite toys under the tree. Let’s take a look at a few toys of Christmas past that the kids of the time were dreaming about, from the 30s through the 80s.

1937

1940

1942

1944

1947

1952

1956

1964

1969

1975

1979

1983

1988

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